point- single point
- Line (basic element with length and direction),
- color (color/hue-, value, saturation_ harmonies- complimentary, analogous, triadic_ spaces- subtractive, additive
- texture (creates surface/ visual appearance) ,
- shape (a closed outline, 3 basic shapes),
- form (can be 2d, 3d abstract/ shape,structure of a dimensional element in a composition) ,
- value: lightness and darkness in a hue
- text: group of speech made of more than one sentence
Visual Hierarchy: elements are organized in order of importance
Rule of Three: It is more interesting when an important element is off center
Rule of Thirds: Design can be interesting with by dividing the page into thirds (horizontally, vertically), and important element is located somewhere within the thirds
Golden Session Pi:
Economy:
Principles of Design are how to use the elements (or the recipe)
- balance: how weight is distributed within a composition
- symmetrical (formal) balance: equal distribution
- approxiamate symmetry: occurs between familiar forms
- asymetrical:
- contrast: elements opposed to each other
- emphasis: focal point (importance)
- proportion: size of an element within an image
- rhythm: repition of elements in a pattern
- harmony: compostion of elements agree
- variety: difference in a composition
- gradation: use of a series of grays
- unity: cohesion of composition
- gestalt:(psychology) theory that the mind take information pieces and places together into a whole
- repitition: same visual element/ effect used over and over (achieves unity)
Record the numerical value of colors
- Hexidecimal: 16 digit code to represent a color
- RGB (numerical color): additive color model, in which the additive primary colors (red, green, blue) are added together to produce various colors.
visual architecture: ways to make visual information, handle communication between words and images.
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